CASE STUDY

Poyoteca

• INFO

  Operating for years under 3 trade names, the next generation owner of this 12-unit Peruvian Chicken group commissioned Total Image to reimage the brand and then its growth. From the mind of our Creative Director, Poyoteca was re-invented, and with a new logo, design, and marketing focus. Elements were created to establish all the requirements for sustained and profitable growth. From lunch boxes to sauce packaging, to social media marketing videos, the brand brought live and passion back to the brand.

• SERVICES PROVIDED
  • Name Development
  • Full Imaging Package
  • Logo
  • Interior Design
  • Exterior Design
  • 3D Walk-Through
  • Space Planning and Efficiencies
  • Furniture Design
  • BOH Labor Recruitment, Training and Development
  • FOH labor Recruitment, Training and Development
  • Operational consulting, ops manuals, ops training BOH
  • Operational consulting, operations manuals, operations training FOH
  • Live Support
  • POS Implementation and Execution
  • Menu Design, Printing and Marketing
  • Large Format Printing
  • Small Format Printing
  • POP
  • Food Photography
  • Location Photography
  • Website Design and Development
  • Mural Design
  • Interior Graphics
  • Window Graphics
  • CNC Fabrication
  • Social Media Content Creation / Posting
  • Digital Ad Campaigns- Strategy, Design, Management and Reporting
  • Product and Packaging Design
  • Uniform Design