CASE STUDY

Common Ground Bakery Café

• INFO

  A Hampden, Baltimore institution, Common Ground saw an opportunity to move to the next levels. Having outgrown their two-decade long space on “the Avenue” Common Ground came to Total Image to partner with them to accomplish a polished, high level and sensible transition to a larger, much more visible space that also afforded substantially more guest seating. In the middle of the pandemic, facing those challenges alone, according to the owner, would have been too complex and daunting. Step by step we worked with ownership to establish a re-branding that resulted in the opening of the new, beautiful space and happy to say, with great success. Great success as to volume of business, décor of the restaurant, guest count, menu design and content are all component where we played an integral part. Our partnership continues with the launch of the new website, the social media marketing and the ongoing training of management and staff. We look forward to a record-breaking year for this iconic brand.

• SERVICES PROVIDED
  • Name Development
  • Full Imaging Package
  • Logo
  • Interior Design
  • Exterior Design
  • 3D Walk-Through
  • Space Planning and Efficiencies
  • Furniture Design
  • BOH Labor Recruitment, Training and Development
  • FOH labor Recruitment, Training and Development
  • Operational consulting, ops manuals, ops training BOH
  • Operational consulting, operations manuals, operations training FOH
  • Live Support
  • POS Implementation and Execution
  • Menu Design, Printing and Marketing
  • Large Format Printing
  • Small Format Printing
  • Food Photography
  • Website Design and Development
  • Mural Design
  • Interior Graphics
  • CNC Fabrication
  • Social Media Content Creation / Posting
  • Digital Ad Campaigns- Strategy, Design, Management and Reporting
  • Product and Packaging Design